Alex and Mike began as hobby reptile collectors and enthusiasts. In 2012 they began Citrus Reptiles, offering a variety of their captive-bred reptiles including geckos, but also bearded dragons and chameleons.

As the business grew, they narrowed their selection to Crested and Leopard Geckos, selling at Repticon trade shows all over South Florida.

After getting married and starting a family, Mike and Alex took a step back from reptile expos and refocused on word-of-mouth and wholesale opportunities.